Barry’s clients at participating studios in the United States, Canada and the United Kingdom are getting free BYOMA skincare samples this month, while supplies last. The giveaway is part of a Pride Month partnership between the barrier-boosting skincare brand and the fitness company, which bills itself as the Best Workout in the World.
It runs throughout June as part of Barry’s annual Pride programming and its United We Barry’s challenge. Planned events include founder-led sessions, special-edition Pride moments and celebrations at participating studios with members, creators and local communities. Some will feature skincare discovery, giveaways and facialist-led experiences.
BYOMA’s community gets a Barry’s class of its own, taught with BYOMA Founder and CEO Marc Elrick and Co-Founder Rob Brittain. BYOMA is also handing out complimentary Barry’s class credits to its members, so friends can work out together. In New York City, the brands will host a private workout for press and influencers, with post-class skincare treatments.
“At BYOMA, we’re passionate about building community and creating experiences that empower people to show up as their most confident selves,” Elrick said. “Partnering with Barry’s for Pride Month allows us to celebrate individuality, wellness, and inclusivity through the shared values that connect our brands.”
Both companies will promote it through national email campaigns, social media, in-studio marketing and digital activations.
BYOMA was co-founded by Elrick and Brittain in 2022 and sells skin barrier and skin health products. Barry’s started in Los Angeles in 1998 as a high-energy cardio and strength interval workout. It now has more than 96 studios in 17 countries.
