Sony’s FE 50mm F1.4 GM was $1,449.99. During Amazon’s Prime Big Deal Days it is $1,198. It is one of many Sony E-mount lens cuts that Y.M.Cinema Magazine catalogued, and the list includes recent models as well as older stock.
The deepest discount is on a lens for smaller sensors. The Sony E 70-350mm F4.5-6.3 G OSS, an APS-C telephoto, falls from $1,199.99 to $898, or 25% off. On an APS-C body it frames like a 105-525mm lens, and it has built-in stabilization.
Full-frame zooms and primes
The original FE 24-70mm F2.8 GM is $1,498 against a usual $1,798, a 17% cut. Y.M.Cinema is careful to say it is the first-generation lens, not the GM II.
Smaller zooms are marked down too. The compact FE 16-25mm F2.8 G is $1,198, down from $1,399.99. The FE 20-70mm F4 G is $1,098, from $1,249.99, and its 20mm wide end is what sets it apart from a conventional 24-70mm. The FE 24-50mm F2.8 G is $1,198, from $1,299.99.
Among primes, the FE 35mm F1.4 GM drops from $1,498 to $1,298, and the FE 35mm F1.8 from $798 to $698. The FE 24mm F1.4 GM is $1,498, from $1,599.99, and the FE 14mm F1.8 GM is $1,598, from $1,698. The FE 20mm F1.8 G falls from $998 to $898. Two small lenses, the FE 40mm F2.5 G and FE 24mm F2.8 G, now sit at $748, each down from $799.99.
The one that Y.M.Cinema calls notable is the FE 85mm F1.4 GM II. It goes from $1,948 to $1,748, 10% off. The magazine points out that it is a current-generation G Master lens, not an older model being cleared out.
Video, macro and entry level
Power zooms are in the mix: the E PZ 18-105mm F4 G OSS at $748 (12% off, from $848) and the FE PZ 16-35mm F4 G at $1,198 (11% off, from $1,349.99). The APS-C E 15mm F1.4 G is $848, from $949.99.
The FE 90mm F2.8 Macro G OSS is $948, down from $1,048, and the FE 70-200mm F4 Macro G OSS II is $1,598, from $1,698, a 6% cut. The cheapest lens on the list, the FE 50mm F1.8, is $198. Amazon is not showing a percentage reduction on that one, so Y.M.Cinema treats it separately.
For full-frame owners, the magazine singles out the 50mm F1.4 GM, the 35mm F1.4 GM and the 20-70mm F4 G as the best mix of discount and use. Prices were checked on Oct. 30, 2026, and Amazon can change them during a promotion.
