Amira Evans was 22 when she had her first cosmetic surgery. She is 26 now, a content creator from Bristol with more than one million Instagram followers, and she has spent over £15,000 on procedures. She calls it the smartest business decision she has made.
The first operation was a labiaplasty. “I just didn’t really like how I looked down there,” she said. It was about confidence and comfort, she explained. Before the surgery she did not feel comfortable in certain clothes, and it caused her real discomfort. “So, that was a very quick surgery that made a hell of a difference.”
More followed: a breast augmentation that took her from an A-cup to an F-cup, a Brazilian Butt Lift and other procedures. Evans says looking the way she does has helped her build a thriving career. Before any of it, she said, she was “slim with no boobs, no bum and no hips, so definitely not confident.”
Not finished yet
Evans has two more operations booked this year to “maintain her appearance.” She treats it as a personal choice, and with the money to pay for it her attitude is “why not?” As long as the surgery is done safely, she believes the decision belongs to the individual.
She does not claim it solved everything. Asked whether she feels at ease in her own skin, she said: “I do, but I’m constantly comparing myself to other creators, and I see myself differently to how a lot of people see me.”
“I believe there’s always something that I could do, or that I’m not completely happy with, but it’s what’s inside that is making me most confident. I know I’m a good person, and I know I’ll have a lot more to offer than just how I look on the outside.”
Online, she gets compliments and plenty of abuse. The troll comments, she said, “are funny more than anything.” She says she is more confident than she was when she was underweight. Her stated aim is to be healthy, and also to “stand out from other creators and maintain how I look.”
Evans is not the only creator to talk openly about the bill. Another woman previously said she had spent about £90,000 on changing her appearance.
