Members at participating Barry’s studios in the United States, Canada and the United Kingdom will get free BYOMA skincare samples after class throughout June, part of a Pride Month tie-up announced on June 24, 2026.
BYOMA, a skincare brand built around strengthening the skin barrier, is partnering with the boutique fitness chain for what the companies call a month-long celebration of self-expression, inclusivity and community. The campaign sits inside Barry’s yearly Pride programming and its United We Barry’s challenge.
What studios will offer
The plan covers community events, founder-led sessions, special Pride moments and giveaways. Some events will include facialist-led skincare experiences. Samples go to Barry’s clients while supplies last.
BYOMA founder and chief executive Marc Elrick and co-founder Rob Brittain will lead an exclusive class for the BYOMA community. In New York City, the brands will also run a private workout for press and influencers, with post-class skincare sessions built in. Going the other way, BYOMA will hand out free Barry’s class credits to members of its community and encourage them to bring friends.
The companies say marketing will run through national email campaigns, social media on both brands’ accounts, signage in the studios and digital activations.
What the companies said
“At BYOMA, we’re passionate about building community and creating experiences that empower people to show up as their most confident selves,” Elrick said. He added that working with Barry’s lets BYOMA celebrate “individuality, wellness, and inclusivity” through shared values.
A second statement, issued by BYOMA, called the brand “bigger than skincare” and said it is about “a community where people feel seen, supported, and confident in who they are.”
The two brands
Elrick and Brittain founded BYOMA in 2022. The company describes itself as a science-backed skin barrier and skin health brand focused on affordable, clinically effective products.
Barry’s started in Los Angeles in 1998 as a high-energy mix of cardio and strength intervals. It now counts more than 96 studios in 17 countries, plus classes such as LIFT, a 50-minute strength session, and RIDE, a 50-minute interval-style indoor cycling class.
