“I like to look like I’m rich, but ball on a budget.” Lala Kent said that on an Amazon Live in 2023, and the “Vanderpump Rules” alumna has been telling fans about the same mascara for years since.
It is Lash Princess, and during Prime Day it cost $4. Page Six Style counted more than 281,000 five-star ratings on Amazon, a lot for a budget buy.
Kent explained what she likes about the wand on another Live last year. “I love this wand because it allows the lashes to stand alone, they don’t follow each other [and] they don’t become spider legs,” she said.
What shoppers say
Reviewers describe a false-lash look without the fuss. They say the formula does not flake and does not irritate sensitive eyes. One wrote that it “applies smoothly without clumping,” and that the brush separates and lifts lashes for a fuller effect. After several coats, that reviewer said, it still felt “lightweight and comfortable” all day.
Another of the 281,000-plus reviewers wrote: “It adds incredible length and volume, and it makes my lashes look much fuller and more defined.”
The mascara comes in black, burgundy, brown and plum. It is free of parabens and gluten, and cruelty-free.
