“I like to look like I’m rich, but ball on a budget.” Lala Kent said it on an Amazon Live in 2023, and the mascara she was talking about costs $4 during Prime Day.
The “Vanderpump Rules” alumna has praised the product for years. It is Lash Princess, and more than 281,000 five-star reviews are posted on Amazon, a huge number for a budget buy, according to Page Six Style.
Kent explained what she likes about it in another Live last year. “I love this wand because it allows the lashes to stand alone, they don’t follow each other [and] they don’t become spider legs,” she said.
What buyers say
Shoppers write that it gives the look of false lashes without the hassle, and that it neither flakes nor irritates sensitive eyes. One review reads: “The formula applies smoothly without clumping, and the brush does an excellent job separating and lifting lashes for a fuller, false-lash effect.” After several coats, that reviewer said, it stayed “lightweight and comfortable” all day.
Another of the 281,000-plus reviewers wrote: “It adds incredible length and volume, and it makes my lashes look much fuller and more defined.”
Besides black, the mascara comes in burgundy, brown and plum. It is free of parabens and gluten and is cruelty-free.
The sale
The $4 price applied to Prime Big Deal Days, better known as October Prime Day, which ran from Tuesday, Oct. 6 to Wednesday, Oct. 7, 2026. Like the July sale, it is open to Prime members only. Amazon offers a 30-day free trial.
Page Six expected Amazon to follow with Black Friday and Cyber Monday deals in November 2026 and the next summer Prime Day in 2027.
