More than 281,000 five-star reviews sit under a mascara that costs $4 during Prime Day, and Lala Kent is one of its loudest fans.
The product is Lash Princess. The “Vanderpump Rules” alumna has been raving about it for years, according to Page Six. On an Amazon Live in 2023 she explained her taste in plain terms: “I like to look like I’m rich, but ball on a budget.”
She has praised the brush too. In another Live last year she said she likes the wand “because it allows the lashes to stand alone, they don’t follow each other [and] they don’t become spider legs.”
Reviewers say much the same. One wrote that the formula goes on “without clumping” and that the brush separates and lifts lashes for a fuller, false-lash effect. Even after several coats, that shopper said, it stayed “lightweight and comfortable” all day. Another called it the best mascara they had tried: “It adds incredible length and volume, and it makes my lashes look much fuller and more defined.”
The catch is the sale itself. Prime Day and the fall event, Prime Big Deal Days, are open to Prime members only, though Amazon offers a 30-day free trial. The October dates were Oct. 6 and 7, 2026.
Lash Princess comes in black, burgundy, brown and plum. It is free of parabens and gluten, and cruelty-free.
