Yahoo Finance now has a section devoted to the business of eating out, and two Cleveland trade magazines are helping fill it. WTWH Media announced on June 30 that its restaurant titles, QSR and FSR, were picked as launch content partners for the Food + Drink Hub, which covers food, beverage and restaurant innovation.
They are one of a small group of industry outlets supplying content and analysis. QSR has long covered quick-service and fast-casual chains. FSR does the same for full-service dining.
The hub is free to read and sits in front of Yahoo Finance’s more than 100 million monthly visitors. That is a far bigger crowd than either magazine normally reaches, and a different one: investors and executives rather than only restaurant operators.
“The restaurant industry sits at the intersection of consumer behavior, economic trends, labor dynamics, technology, and entrepreneurship,” said Danny Klein, vice president and editorial director of the Food, Retail + Hospitality portfolio at WTWH Media. He said the partnership lets the magazines give investors and business decision-makers the context to understand the forces at work. “This partnership reflects the growing importance of specialized industry journalism,” he added.
WTWH points to a crowded list of pressures facing restaurants: changing consumer tastes, inflation, labor problems, franchise growth, supply chain disruption and shifts in health and wellness trends. Those are the subjects the hub is meant to cover.
The announcement did not give financial terms, how long the arrangement runs or how often QSR and FSR will publish on the hub. The hub is live at finance.yahoo.com/food-beverage.
Sources
- WTWH Media's QSR and FSR Magazines Selected as Launch Partners for Yahoo Finance Food + Drink Hub
- As a proud former Yahoo, I'm excited to see this partnership get going! WTWH Media LLC's brands QSR and FSR's original content fits in perfectly on Yahoo Finance's new hub. I'm excited to see where… | Scott Kelliher
