Think of Yahoo Finance as a very large newsstand, and its new Food + Drink Hub as a fresh aisle. Two of the first magazines on the shelf come from WTWH Media in Cleveland: QSR and FSR, which cover restaurants.
WTWH, an award-winning B2B media and marketing company, announced on June 30 that the two titles are among a small group of industry brands chosen to provide content and analysis for the hub. The hub is dedicated to the business of food, beverage and restaurant innovation.
Here is what it means in practice. QSR reports on quick-service and fast-casual chains, and FSR on full-service dining. Their usual readers run restaurants. On Yahoo Finance, where access is free and monthly visitors top 100 million, they will be writing for investors and business leaders too.
Danny Klein, who oversees the Food, Retail + Hospitality portfolio at WTWH as vice president and editorial director, framed it as a chance to widen the audience. “As restaurants continue to evolve and adapt to changing market conditions, trusted reporting and informed analysis have never been more important,” he said.
The topics are the ones any diner might guess: shifting consumer preferences, inflation, labor challenges, franchise growth and supply chain disruptions. Health and wellness trends make the list as well.
WTWH did not say what the deal is worth or how long it lasts, and it gave no publishing schedule for the two magazines.
Sources
- WTWH Media's QSR and FSR Magazines Selected as Launch Partners for Yahoo Finance Food + Drink Hub
- As a proud former Yahoo, I'm excited to see this partnership get going! WTWH Media LLC's brands QSR and FSR's original content fits in perfectly on Yahoo Finance's new hub. I'm excited to see where… | Scott Kelliher
