LAS VEGAS, October 6 The story begins with a simple truth: convenience stores are no longer just about grabbing a quick snack or a cold drink. At its heart, what unfolded on Tuesday at the NACS Show in Las Vegas was a clear signal that the food and beverage industry is being reshaped by forces that go far beyond the shelf. Suzy Badaracco, president of Culinary Tides Inc., took the stage as the featured speaker for the Education Session ‘Food and Beverage Trends Shaping Convenience in 2027’.
She spoke to a room of retailers and industry observers about the shifting landscape of consumer choice. According to Badaracco, economic pressure remains one of the strongest influences on purchasing decisions, with consumers seeking affordable experiences and small indulgences even as costs rise.
Health also plays a significant role in decision-making, with shoppers prioritizing protein, hydration, gut health, energy, and other wellness benefits when they walk through the aisles. Travel and cultural exposure, along with demographic shifts, are driving changes in what people want to eat and drink. Badaracco noted that younger and more culturally diverse consumers have grown up with broader flavor repertoires, and global influence is no longer seen as exotic or adventurous — it is now expected.
To navigate these changing trends and tastes, Badaracco emphasized the importance of research-driven foresight and a behavioral approach. This method examines the forces causing change and how they interact, helping retailers determine whether a trend is strengthening, weakening, or changing direction.
By using this approach, stores can make informed decisions about their products and services, aligning with what consumers truly want rather than guessing at what might sell. What follows is a continued focus on how convenience retailers adapt to these evolving demands, balancing affordability, wellness, and global flavor in the months ahead.
